Science World

An exploratory research for Vancouver’s science museum


SFU Coursework (IAT 235)


Interaction Design


November — December 2021


Nate Kim


As part of an information design class at my university, we were required to research Science World, a local science-based museum, and find common pain points of visitors regarding interactivity. Our end goal was to create an intervention that helped patrons of the museum have a more immersive experience while visiting.

How might we help patrons of Science World feel more immersed?


Our first step was interviewing patrons of Science World. We conducted multiple in-person interviews with patrons actively touring the museum and gathered their thoughts.

Initial insights

Next, we grouped these insights by commonality and then converged them into broad topics.

Grouping by commonality

Converging groups

After analyzing data from our interviews, we were able to form 3 key insights that could offer room for exploration.

Insight #1

Insight #2

Insight #3

All 3 key insights had the common nature of expressing differences in interactivity for children and parents accompanying them. This helped us frame a problem statement which we could solve for.

Problem statement

To ensure that we accurately address the painpoints of patrons, we created 2 personas that we believed represented the target demographics, including their goals and frustrations.

Persona #1

Persona #2

At this point, our team decided to compile a list of “how might we” statements that could be used as a platform to concretely ideate upon.

How-might-we statements

I led the brainstorming session of ideas, where we allowed ourselves to diverge and think of interventions across physical and digital platforms.

Sandbox brainstorming

Brainstorming by platform

Final brainstorm

We then converged our ideas into more developed ones and arrived upon a final solution that would be a mobile app to accompany exhibits with rich text and graphical information.

Description of the mobile application

Once our intervention idea was finalized, we created a journey map with the intervention in place in order to understand what kinds of questions and frustrations patrons to Science World might have.

Journey map

The final step in our research was to create a UX flowchart that depicted how the user moved through their experience at the museum and how our intervention helped them achieve their goals.

Initial flowcharts

Final flowchart


We approached the design stage of this project by sketching out ideas for the mobile application on paper. This allowed for quick exploration and iteration.

Sketches for the mobile app

Next, I created medium fidelity wireframes for different flows within the app. This was followed by a quick iteration and conversion to high-fidelity mockups.

Wireframes for Flow #1

Wireframes for Flow #2

Mockups for Flow #1

Mockups for Flow #2

This intervention was presented to the museum aand received multiple positive reviews from exhibit caretakers. Our team will revisit this project in 2023 as requested of Science World.


This project was fairly research intensive and was one of my first experiences conducting interviews with randomly recruited participants. Having a structure to ideation with the how-might-we statements and grouping of insights helped me understand the importance of following defined UX practices.